Organization  in 
the  City,  Large  or  Small 


Bulletin  I 
United  War  Work  Campaign 
for  $170,500,000 

November  11-18,  1918 


SERIES  OF  CAMPAIGN  BULLETINS 

I. 

Organization  in  the  City,  Large  or  Small 

II. 

Organization  in  the  County 

III. 

Preparation  and  Assignment  of  Lists 

IV. 

Victory  Boys 

V. 

Victory  Girls 

VI. 

The  Campaign  among  Students 

VII. 

The  Campaign  in  Industries 

VIII. 

Publicity  Organization  and  Distribution 

IX. 

Meetings:  How  to  Plan  and  Conduct 

X. 

Campaign  in  Army  and  Navy  Camps 

XI. 

Collection,  Custody,  and  Forwarding  of  Funds 

XII. 

The  Precinct  Plan 

Issued  by  the 
OFFICE  OF  THE  DIRECTOR  GENERAL 
347  Madison  Avenue,  Ne  w  York,  N.  Y. 


UNITED  WAR  WORK  CAMPAIGN 


$170,500,000 

ORGANIZED  AT  REQUEST  OF  PRESIDENT  WILSON 

NOVEMBER  11  18,  1918 


Young  Men's  Christian  Association  $100,000,000 

Young  Women's  Christian  Association   15,000,000 

National  Catholic  War  Council  (K.  of  C.)   30,000,000 

Jewish  Welfare  Board   3,500,000 

War  Camp  Community  Service   15,000,000 

American  Library  Association   3,500,000 

Salvation  Army    3,500,000 


$170,500,000 


2 


NATIONAL  ORGANIZATION 
OF  THE  UNITED  WAR  WORK  CAMPAIGN 
GENERAL  COMMITTEE 
John  R.  Mott,  Chairman  Miss  Emma  V.  Baldwin,  Secretary 

Representing  the  Young  Men's  Christian  Association 

John  R.  Mott  F.  S.  Brockman 

George  W.  Perkins  A.  H.  Whitford 

Bruce  Barton 

Representing  the  Young  Women's  Christian  Association 

Mrs.  Henry  P,  Davison  Miss  Mabel  Cratty 

Mrs.  James  R.  Cushman  Miss  Ella  Schooley 

Miss  A.  Estelle  Paddock 

Representing  the  National  Catholic  War  Council  {K.  of  C.) 

John  G.  Agar  Wm.  J.  Mulligan 

Victor  J.  Dowling  James  A.  Flaherty 

W.  P.  Larkin 

Representing  the  Jewish  Welfare  Board 

Mortimer  L.  Schiff  I.  E.  Goldwasser 

Walter  E.  Sachs  Harry  L.  Glucksman 

Jacob  Billikopf 
Representing  the  War  Camp  Community  Service 
Myron  T.  Herrick  H.  M.  Blair 

H.  S.  Braucher  William  F.  Edwards 

H.  C.  Marts 

Representing  the  American  Library  Association 
Frank  P.  Hill  Miss  Emma  V.  Baldwin 

Theodore  L.  Frothingham         Wickes  Wamboldt 
Frank  Parker  Stockbridge 
Representing  the  Salvation  Army 

George  Gordon  Battle  William  Mclntyre 

William  Peart  Alexander  M.  Damon 

Gustav  Reinhardsen 

EXECUTIVE  COMMITTEE 
John  R.  Mott,  Chairman 

Geo.  W.  Perkins,  representing  the  Young  Men's  Christian  Association 
Miss  Mabel  Cratty,  representing  the  Young  Women's  Christian  Asso- 
ciation 

John  G.  Agar,  representing  the  National  Catholic  War  Council  (K. 
of  C.) 

Mortimer  L.  Schiff,  representing  the  Jewish  Welfare  Board 
H.  S.  Braucher,  representing  the  War  Camp  Community  Service 
Frank  P.  Hill,  representing  the  American  Library  Association 
William  Peart,  representing  the  Salvation  Army 


3 


EXECUTIVE  STAFF 


Director-General   John  R.  Mott 

Secretary  to  Director-General       A.  G.  Knebel 

Associates   F.  S.  Brockman 

Miss  Mabel  Cratty 
Jacob  Billikopf 

Department  of  Finance  ..George  W.  Perkins 

John  G.  Agar 
Mortimer  L.  Schiff 
Cleveland  H.  Dodge,  Treasurer 
Chauncey  Murphey,  Asst.  Treas. 
Raymond  F.  Brown,  Secretary 

Organization  and  Personnel  Charles  S.  Ward 

Harvey  J.  Hill 

Field  Department  Directors: 

Northeastern   E.  N.  Huntress 

Eastern   John  W.  Cook 

Southeastern   R.  H.  King 

Central   M.  C.  Wiliiams 

Southern   G.  S.  Bilheimer 

Western  Lyman  L.  Pierce 

Department  on  Industries  George  W.  Perkins,  Chairman 

C.  J.  Hicks,  Secretary 
Charles  R.  Towson,  Director 

Rural  Department  Myron  T.  Herrick.  Chairman 

H.  M.  Blair 
A.  E.  Roberts 

Director  of  Department  of 

Campaign  Divisions  A.  H.  Whitford 

Victory  Boys  Arthur  N.  Cotton 

Victory  Girls   Gertrude  Gogin 

Student   George  Irving 

Military  and  Naval  Camps  W.  E.  Adams 

Colored   George  T.  Coxhead 

Americans  Abroad  and  Insular 

Possessions  L.  C.  Haworth 

Director  of  Publicity  Bureau  Bruce  Barton 

Director  of  Speakers'  Bureau  William  Knowles  Cooper 

Corresponding  Secretary  Miss  Emma  V.  Baldwin 

4 


ORGANIZATION  IN  THE  CITY,  LARGE  OR  SMALL 


Seven  organizations  have  been  recognized  by  the  Government  of 
the  United  States  as  sharing  in  the  care  of  the  young  men  who  are 
the  nation's  defenders.  These  seven  organizations  represent  all  the 
differences  of  thought  that  exist  among  patriotic  citizens.  They 
also  represent  the  unity  of  purpose  that  inspires  the  nation  to  its 
utmost  effort  in  winning  the  war  for  liberty  and  the  preservation  of 
democratic  institutions.  At  the  President's  request  they  have  come 
together  in  a  great  united  effort  for  the  comfort  of  our  soldiers  and 
sailors.  It  is  an  unparalleled  opportunity  to  promote  the  spirit  of 
brotherhood  and  to  show  the  value  of  cooperation  in  a  great  cause. 

OVERSUBSCRIPTION  NEEDED 

$170,500,000  is  a  great  sum,  but  not  so  great  as  the  opportunity. 
The  vast  increase  in  the  Army  and  Navy  plans  of  our  Government 
since  the  budgets  of  the  various  organizations  were  made  up,  calls 
for  a  large  oversubscription,  if  the  work  is  to  continue  to  meet  the 
needs  of  our  valiant  Army  at  the  front,  our  vigilant  Navy  on  the 
seas,  and  the  vast  multitudes  in  our  cantonments  at  home,  eagerly 
training  for  their  work  overseas. 

THE  SUPERVISORY  ORGANIZATION 

The  purpose  of  this  organization  is  to  see  that  every  man,  woman, 
and  child  in  America  is  given  an  opportunity  to  subscribe  to  this 
fund.  There  is  a  National  Chairman,  a  Director  General,  a  United 
Committee,  and  for  general  supervision  of  the  Campaign  throughout 
the  country,  an  Executive  Cabinet,  including  the  heads  of  the  following 
Divisions : 

Field  Organization 

Special  Groups 

Publicity 

Speakers'  Bureau 

Finance 

Industries 

Rural 

This  national  organization  functions  through  divisional  organiza- 
tions in  the  six  Military  Departments,  each  of  which  has  a  Chairman, 
Campaign  Director,  and  Executive  Staff  following  the  same  lines  as 
the  national  organization.  These  leaders  of  departments  in  turn 
have  supervision  of  the  States  within  their  departments,  which  are 

5 


organized  on  the  same  plan  as  the  Departments.  The  next  division 
is  the  District  within  the  State,  each  district  containing  several 
Counties. 

The  principal  unit  of  organization  throughout  the  country  is  the 
County  unit,  which  is  organized  under  the  supervision  of  the  District 
officers.    For  plan  of  county  organization  see  separate  bulletin. 

CITY  AND  TOWN  ORGANIZATION 

In  every  local  organization  it  is  of  primary  importance  that  all 
the  seven  societies  uniting  in  this  Campaign,  so  far  as  they  exist  in 
the  community,  be  represented  in  the  campaign  organization,  as 
campaign  efficiency  may  suggest.  There  should  be  no  separate 
divisions  or  teams  of  Catholics,  Jews  or  Protestants,  but  the  most 
efficient  leaders  should  be  chosen  from  all  available  material  in  the 
community,  and  these  leaders  should  make  up  their  body  of  workers 
from  all  available  material. 

The  responsibility  of  the  local  organization  should  center  in  an 
Executive  Committee,  with  a  Chairman  and  Campaign  Director, 
under  which  will  be  the  following  main  sub-committees: 

1.  Committee  on  Lists  of  Names. 

2.  Committee  on  Team  Organization. 

3.  Committee  on  House  to  House  Canvass. 

4.  Publicity  Committee. 

5.  Committee  on  Meetings  and  Speakers. 

6.  Special  Committee  on  Large  Gifts. 

7.  Committee  on  Industries. 

8.  Victory  Boys  and  Victory  Girls. 

LISTS  OF  NAMES 

The  Committee  on  Lists  of  Names  should  have  its  work  completed 
a  week  before  the  opening  of  the  C  ampaign,  the  names  of  as  many 
givers  as  can  be  handled  by  the  teams  being  listed  on  cards  in  alpha- 
betical arrangement.  List  only  the  best  prospects,  generally  from  one 
to  ten  per  cent,  of  the  population,  except  in  villages  where  the  entire 
adult  population  may  easily  be  listed.  When  this  list  is  completed 
it  is  drawn  off  on  long  sheets,  names  written  in  by  typewriter,  with  a 
space  before  each  name  for  entering  the  team  number,  or  name  of 
the  person  assuming  the  responsibility  for  solicitation. 

The  names  for  which  the  responsibility  is  assumed  by  the  Large 
Gifts  Committee  should  be  first  checked  off  from  these  lists,  then 
the  list  goes  before  the  teams  on  the  night  of  the  opening  dinner, 
and  the  teams  select  from  the  list  the  names  of  those  whom  they  are 
willing  to  solicit.  Clerks  in  the  office  withdraw  the  cards,  and  turn 
them  over  to  the  teams  which  have  selected  them  by  entering  before 


them  their  team  number.  If  the  names  are  not  all  taken  on  the  open- 
ing night  the  clerks  will  continue  to  give  them  out  on  requisitions 
by  team  members  until  the^entire  list  is  exhausted.  Meanwhile  many 
new  names  are  discovered  by  the  teams,  assigned  to  them,  and 
entered  on  the  lists.  The  whole  matter  of  lists  is  dealt  with  much 
more  fully  in  Bulletin  III  entitled  "Preparation  and  Assignment 
of  Lists." 

TEAM  ORGANIZATION 

The  team  organization  consists  of  a  General  Chairman  and  Cap- 
tains of  Teams,  each  of  whom  selects  his  own  team.  A  standard  plan 
of  organization  consists  of  one  General  Chairman,  ten  Team  Cap- 
tains, each  of  whom  has  selected  nine  men,  thus  forming  ten  teams 
of  ten  men  each.  This  plan  has  infinite  variations.  In  large  cities  as 
many  as  one  hundred  teams  of  this  size  may  be  utilized.  In  small 
communities  a  small  number  of  teams  and  fewer  men  on  teams  will 
carry  out  the  same  general  principle.  But  whatever  the  number  of 
men  employed  on  the  teams,  competition  between  the  teams  is  a  great 
stimulus  to  activity.  For  the  sake  of  this  competition  the  score 
board  is  introduced  on  which  the  record  of  each  team  for  each  day 
is  entered.  All  members  of  all  the  teams  pledge  themselves  to  attend 
the  opening  dinner,  also  the  luncheons  and  the  closing  dinner  on  the 
following  dates: 

Opening  dinner,  Friday  evening,  November  8th,  1918. 

Daily  luncheons,  November  11th  to  16th,  inclusive. 

Closing  dinner,  Monday  evening,  November  18th. 

HOUSE  TO  HOUSE 

The  House  to  House  Canvass  is  an  important  measure  whose  pur- 
pose is  to  give  every  persbn  in  the  community  an  opportunity  to 
contribute  any  sum,  however  small.  This  canvass  should  be  confined 
to  the  last  two  days  of  the  Campaign,  otherwise  it  will  seriously 
interfere  with  the  campaign  by  the  teams,  which  is  expected  to  pro- 
duce the  greater  part  of  the  funds,  but  the  House  to  House  Canvass 
should  be  thoroughly  planned  in  advance.  The  Committee  on  House 
to  House  Canvass  should  divide  the  community  into  districts  with  a 
supervisor  for  each  district  who,  in  turn,  will  divide  his  district  into 
sub-divisions,  small  enough  so  that  every  person  in  the  sub-division, 
whether  it  be  a  city  block,  or  a  section  of  a  rural  community,  may  be 
visited  by  the  committee  in  charge  within  the  time  limit  allowed  for 
the  House  to  House  Canvass. 

PUBLICITY  COMMITTEE 

The  Publicity  Committee  will  have  charge  of  newspaper  publicity, 
bill  boards,  moving  pictures,  and  various  other  forms  of  publicity 


cooperating  with  the  County,  State  and  National  Publicity  Bureaus 
which  furnish  a  large  amount  of  material.  Do  not  print  material 
without  learning  what  is  to  be  supplied  from  the  National  Head- 
quarters through  the  County  Headquarters. 

MEETINGS  AND  SPEAKERS 

The  Committee  on  Meetings  and  Speakers  will  see  that  every  Church 
and  Synagogue  in  the  community  gives  an  enthusiastic  endorsement 
of  the  campaign  Sunday,  November  10th.  There  will  be  no  collec- 
tions in  the  Churches  or  Synagogues  on  this  Sunday.  If  general 
collections  are  taken  for  the  Campaign  it  should  only  be  on  the 
second  Sunday,  November  17th,  when  pledge  cards  may  be  passed 
through  the  congregation  if  desired.  This  Committee  will  also  have 
charge  of  any  public  meetings  that  may  be  held  in  the  interest  of  the 
Campaign.  These  public  meetings  should  be  used  for  promoting 
interest,  and  not  for  taking  collections  which  would  interfere  with 
the  regular  work  of  the  Campaign. 

COMMITTEE  ON  LARGE  GIFTS 

The  Committee  on  Large  Gifts  should  do  most  of  its  work  before 
the  opening  of  the  Campaign  and  should  have  in  hand  from  a  few 
givers  a  large  percentage  of  the  money  needed.  Forty  or  fifty  per 
cent,  is  not  too  high  an  aim.  The  announcing  of  these  large  gifts  at 
the  opening  of  the  Campaign  will  stimulate  giving  in  large  amounts 
by  those  who  will  be  approached  by  the  team  organization. 

COMMITTEE  ON  INDUSTRIES 

The  Committee  on  Industries  will  have  charge  of  the  securing  of 
gifts  by  the  large  corporations  and  firms  doing  business  within  the 
limits  of  the  community,  and  by  the  employees  of  these  corporations 
and  firms.  The  gift  of  the  employing  body  may  well  be  used  to 
stimulate  giving  by  the  employees.  An  organization  should  be 
formed  among  the  employees  themselves  to  secure  the  gifts  of  their 
fellow  employees.  (See  Bulletin  VII  on  "The  Campaign  in  In- 
dustries.") 

In  other  bulletins  there  are  suggestions  regarding  canvass  of 
various  groups  supplementary  to  the  main  canvass.  We  commend  a 
careful  study  of  these  suggestions  to  the  Victory  Boys  and  Victory 
Girls  D  ivisions,  the  Student  Division,  the  Rural  Division  and  the 
Colored  Division. 

We  also  commend  for  careful  study  the  bulletins  on  Publicity  and 
Meetings. 

GENERAL  SUGGESTIONS 

The  pledge  card  is  furnished  from  National  Headquarters  and 


8 


contains  space  at  the  top  for  typing  in  the  names  of  the  persons  to 
be  solicited.  This  pledge  card  may  be  used  instead  of  the  ordinary 
assignment  card,  which  will  save  expense,  and  at  the  same  time  sup- 
ply in  type  at  the  top  of  the  card  the  name  that  is  sometimes  illegible, 
as  signed  below. 

CAMPAIGN  HEADQUARTERS 

Campaign  Headquarters  should  be  opened  immediately  at  some 
central  location.  This  may  be  a  store  located  on  the  ground  floor 
or  a  public  hall.  It  is  desirable  that  the  Campaign  Headquarters  and 
the  Luncheon  Headquarters  be  close  together,  in  the  same  building, 
if  possible. 

CAMPAIGN  EXPENSES 

The  budget  of  local  campaign  expenses  should  be  made  in  advance 
and  sent  to  the  County  Headquarters.  Expenses  should  be  kept  as 
low  as  is  consistent  with  efficiency.  In  this  time  of  war,  capable 
campaign  leaders  may  generally  be  had  without  compensation,  and 
firms  and  corporations  will  loan  the  services  of  accountants,  clerks 
and  typists.  Where  necessary  for  efficiency  of  course  these  services 
must  be  paid  for.  See  also  Bulletin  XI  entitled  "Collection,  Custody, 
and  Forwarding  of  Funds." 

DAILY  LUNCHEON  OR  SUPPER 

The  daily  luncheon  or  supper  is  an  important  feature,  making  it 
convenient  for  the  workers  to  spend  an  hour  together.  In  many 
communities  these  arrangements  will  be  provided  by  the  ladies  of 
various  societies  and  churches  without  cost  to  the  campaign.  This  is 
a  valuable  suggestion  not  only  because  of  the  saving  of  expense,  but 
because  such  a  course  brings  into  close  contact  with  the  Campaign 
many  ladies  of  influence  who  would  not  otherwise  attend  the 
luncheon. 

AUDITING  REPORTS 

At  the  luncheon  a  separate  table  is  usually  provided  for  each  team. 
The  Team  Captain  gathers  the  signed  subscription  cards  which  have 
been  secured  by  the  team  members  and  places  them  in  a  Manila  en- 
velope, 6x9,  provided  for  each  team  for  each  day's  report.  On  the 
outside  of  the  envelope  is  entered  a  summary  of  the  pledges  thus 
turned  in.  The  Chairman  of  the  meeting  calls  on  each  Captain  for 
the  report,  after  which  the  envelopes  are  gathered  and  placed  in  the 
hands  of  the  Campaign  Auditor,  who  immediately  goes  over  the 
reports  of  the  day,  which,  after  careful  audit,  are  entered  on  the  score 
board.  The  Auditor  then  turns  over  cash  and  pledges  to  the  local 
depositories. 

9 


SPECIAL  FEATURES 

Tag  days,  street  sales,  street  solicitation,  festivals,  suppers,  benefit 
entertainments  should  be  avoided  in  this  campaign.  Such  methods 
draw  insignificant  contributions  from  people  who  would  give  more 
liberally  if  properly  solicited.  This  campaign  should  be  kept  on  the 
efficient  and  dignified  basis  of  actual  solicitation  by  patriotic  citizens 
of  their  fellow  citizens,  who  should  be  persuaded  to  give  to  the  point 
of  personal  sacrifice,  remembering  that  all  this  sacrifice  of  time  and 
money  is  insignificant  compared  with  the  offering  up  of  life  itself  by 
those  young  men  with  whom  we  thus  have  a  part  in  winning  the  war 
for  world  freedom. 

METHOD  OF  REPORTING 

The  City  and  Town  Campaign  Committees  should  report  to  the 
County  Committee,  the  County  to  the  District,  the  District  to  the 
State,  the  State  to  the  Department,  and  the  Department  to  the 
National  Organization. 

LIBERTY  LOAN  BONDS 

Liberty  Loan  Bonds  will  be  accepted  as  cash.  This  will  often 
facilitate  the  work  of  the  canvasser  in  securing  a  pledge  for  a  large 
amount. 

SUGGESTED  CALENDAR  FOR  CAMPAIGN 

Chairman  and  Executive  Committee  secured  by  October  20th. 
Lists  completed  on  cards  October  25th. 
Lists  transferred  to  long  sheets  November  1st. 
Preliminary  Gifts  secured  before  November  5th. 
Secure  Team  Captains  before  October  26th. 
Complete  Teams  before  November  5th. 
Speaking  Campaign  October  21st — November  18th. 
Publicity  Campaign  October  21st — November  18th. 
Outdoor  Publicity — November  4th. 
Posters  out,  November  4th. 
Opening  Dinner,  November  8th. 
Closing  Dinner.  November  18th. 


10 


